Digital infrastructure adoption and brand development of internationalising SMEs : decision-making logic and desire for change
Samuel Yaw Kusi
| Year of publication: |
2021
|
|---|---|
| Authors: | Kusi, Samuel Yaw |
| Published in: |
International journal of export marketing : IJExportM. - Olney, Bucks : Inderscience Publishers, ISSN 2059-0903, ZDB-ID 2858136-2. - Vol. 4.2021, 1, p. 19-38
|
| Subject: | desire to change | digital infrastructure adoption | effectuation logic | internationalising SMEs branding | KMU | SME | Markenführung | Brand management | Globalisierung | Globalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEXPORTM.2021.113953 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012510262