Digital marketing : a framework, review and research agenda
P.K. Kannan, Hongshuang "Alice" Li
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Kannan, P. K. ; Li, Hongshuang |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 22-45
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| Subject: | Digital marketing | Online | Mobile | Internet | Search engine | User generated content | Omni-channel marketing | Online-Marketing | Internet marketing | Suchmaschine | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011671915