Digital marketing analytics : making sense of consumer data in a digital world
Chuck Hemann; Ken Burbary
| Year of publication: |
2013
|
|---|---|
| Authors: | Hemann, Chuck. ; Hemann, Chuck ; Burbary, Ken |
| Publisher: |
Indianapolis, Ind. : Que Publ. |
| Subject: | Online-Marketing | Internet marketing | Kundendaten | Customer data | Webanalyse | Web analytics |
| Extent: | XVII, 364 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke 3. printing Understanding the digital media landscapeUnderstanding digital analytics concepts -- Picking the tools of the trade -- Tools : social media listening -- Tools : search analytics -- Tools : audience analysis -- Tools : content analysis -- Tools : engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- Making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics : how mobile is different than other digital channels -- Social CRM -- The future of digital data : business intelligence. Erscheint: 01. Mai 2013 |
| ISBN: | 0-7897-5030-9 ; 978-0-7897-5030-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382297