Digital Marketing and the Pillars of Shopper Experience

In this fast growing system, many organizations increasingly resort to project management to all of their activities needs, need of change, of launching new products, of replacing the IT system. If top management start to really value and focus their effort on good project management, none organizations already master this science which involved many knowledge fields and one in particular, the Human Resources Management.

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Year of publication:	2014
Authors:	LE FAUCHEUR, Lea
Published in:	Holistic Marketing Management Journal. - Holistic Marketing Management, ISSN 2247-1189. - Vol. 4.2014, 1, p. 07-14
Publisher:	Holistic Marketing Management
Subject:	project management \| project success \| HR management \| leadership \| communication

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Extent:	application/pdf
Type of publication:	Article
Classification:	M12 - Personnel Management ; L20 - Firm Objectives, Organization, and Behavior. General
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011161878