Digital marketing best practices for management in tourist destinations
Cristina Callejón-Gómez, María-Mercedes Rojas-de-Gracia
| Year of publication: |
2021
|
|---|---|
| Authors: | Callejón-Gómez, Cristina ; Rojas-de-Gracia, María-Mercedes |
| Published in: |
Emerging challenges, solutions, and best practices for digital enterprise transformation. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-8587-0. - 2021, p. 182-198
|
| Subject: | Tourismusmanagement | Tourism management | Tourismusmarketing | Tourism marketing | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-8587-0.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012543269