DIGITAL MARKETING IN CHINA - Digital success in China - Few multinational corporations effectively capture the internet opportunity to build relevant and lasting brand relationships with Chinese consumers. Here are six key principles for online marketers in China.
| Year of publication: |
2012
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| Authors: | Chen, Tony |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2012, p. 34-38
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