Digital marketing (DM) : how are small business enterprises (SBEs) of Bhutan and Sikkim (India) responding to it?
Shad Ahmad Khan, Hesham Magd, Ujjal Bhuyan, Henry Jonathan and Arshi Naim
| Year of publication: |
2024
|
|---|---|
| Authors: | Khan, Shad Ahmad ; Magd, Hesham ; Bhuyan, Ujjal ; Jonathan, Henry ; Naim, Arshi |
| Published in: |
Digital influence on consumer habits : marketing challenges and opportunities. - Leeds : Emerald Publishing, ISBN 978-1-80455-344-2. - 2024, p. 135-145
|
| Subject: | Digital marketing | E-marketing | small business enterprises | MSME | Bhutan | Sikkim | Online-Marketing | Internet marketing | KMU | SME | Indien | India |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80455-342-820241008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553380