Digital marketing in luxury fashion : from crisis to strength
Year of publication: |
2021
|
---|---|
Authors: | Mekonnen, Aster ; Larner, Liz |
Published in: |
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-70323-3. - 2021, p. 199-219
|
Subject: | Online-Marketing | Internet marketing | Mode | Fashion | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour |
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