Digital marketing strategies based on the e-business model : literature review and future directions
Jose Ramon Saura, Pedro R. Palos-Sanchez, Marisol B. Correia
| Year of publication: |
2019
|
|---|---|
| Authors: | Saura, José Ramón ; Palos-Sanchez, Pedro R. ; Correia, Marisol B. |
| Published in: |
Organizational transformation and managing innovation in the fourth industrial revolution. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-5225-7074-5. - 2019, p. 86-103
|
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-7074-5.ch005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011950371