Digital mediation in business-to-business marketing : a bibliometric analysis
Year of publication: |
2020
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Authors: | Kumar, Bipul ; Sharma, Arun ; Vatavwala, Sanket ; Kumar, Prashant |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 85.2020, p. 126-140
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Subject: | Lieferantenmanagement | Supplier relationship management | USA | United States | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing |
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