Digital mock-up and voice of the customer in the context of physical product development
Year of publication: |
2021
|
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Authors: | Costa, Ana Rita V. ; Borsato, Milton |
Published in: |
International journal of agile systems and management : IJASM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-9182, ZDB-ID 2225596-5. - Vol. 14.2021, 1, p. 53-78
|
Subject: | agile management | VoC | voice of the customer | product development process | hybrid approach | digital mock-up | project management | physical products | new product development | product design | Produktentwicklung | New product development | Innovation | Projektmanagement | Project management | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
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