Digital nudge efficacy and the influence of personality in pre-purchase information research
Armando Schär
| Year of publication: |
2021
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|---|---|
| Authors: | Schär, Armando |
| Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 10.2021, 4, p. 21-41
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| Subject: | Customer Journey | Decision-Making | Digital Nudging | Empirical Research | Experiment | Information Search | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Entscheidung | Decision | Social Marketing | Social marketing | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJABE.2021100103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014330433