Digital orientation and company's performance : the mediating role of relational capacity
Year of publication: |
2023
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Authors: | Silva, Pedro Mendonça ; Santos, J. F. ; Pêgo, Renata |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 22.2023, 4, p. 238-253
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Subject: | Digital orientation | financial performance | nonfinancial performance | relational capacity |
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