Digital practices tracing : studying consumer lurking in digital environments
Year of publication: |
2023
|
---|---|
Authors: | Audy Martínek, Petra ; Caliandro, Alessandro ; Denegri-Knott, Janice |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 3/4, p. 244-274
|
Subject: | digital methods | Digital practices | lurking | postphenomenological inquiry | screencast videography | social media | tracking devices | Social Web | Social web | Digitalisierung | Digitization | Brasilien | Brazil | Informationstechnik | Information technology |
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