Digital Selling : Erfolgreiche Strategien und Werkzeuge für B2B-Marketing und Vertrieb
herausgegeben von Prof. Dr. Dietmar Kilian (Professor und Fachbereichsleiter am Management Center Innsbruck (MCI)), Prof. Dr. Peter Mirski (Professor und Studiengangsleiter am Management Center Innsbruck (MCI))
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Kilian, Dietmar (ed.) ; Mirski, Peter (ed.) |
| Institutions: | Linde Verlag (publisher) |
| Publisher: |
Wien : Linde international |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Vertrieb | Physical distribution | Online-Marketing | Internet marketing | Cloud Computing | Cloud computing | Abonnement | Subscription | Geschäftsmodell | Business model | Softwareindustrie | Software industry | Betriebliches Informationssystem | SaaS <Software> | Business-to-Business-Marketing | Marketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | IX, 149 Seiten Illustrationen 24 cm x 17 cm, 300 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 145-149 |
| ISBN: | 3-7143-0296-4 ; 978-3-7143-0296-7 |
| Classification: | Marketing ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629018