Digital technology and marketing management capability: achieving growth in SMEs
Year of publication: |
2017
|
---|---|
Authors: | Foroudi, Pantea ; Gupta, Suraksha ; Nazarian, Alireza ; Duda, Marta |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 20.2017, 2, p. 230-246
|
Publisher: |
Emerald Publishing Limited |
Subject: | Digital technology | Competencies | Information quality | Design innovation | Marketing capabilities |
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