Digital transformation and entrepreneurship process in SMEs of India : a moderating role of adoption of AI-CRM capability and strategic planning
Year of publication: |
2022
|
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Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris ; Basile, Gianpaolo |
Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-4268, ZDB-ID 2497601-5. - Vol. 15.2022, 3, p. 416-433
|
Subject: | AI | CRM | Digital technology | Digital transformation | Entrepreneurship | SME | Strategic planning | Digitalisierung | Digitization | KMU | Indien | India | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Unternehmensplanung | Corporate planning | Innovation | Informationstechnik | Information technology |
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