Digital transformation of the promotion of educational services of Kazakhstani universities
Year of publication: |
2024
|
---|---|
Authors: | Zarubina, Venera ; Zarubin, Mikhail ; Yessenkulova, Zhaukhar ; Salimbayeva, Rassima ; Satbaeva, Gulbarshyn |
Published in: |
Journal of innovation and entrepreneurship : JIE. - Heidelberg : SpringerOpen, ISSN 2192-5372, ZDB-ID 2679760-4. - Vol. 13.2024, Art.-No. 3, p. 1-20
|
Subject: | Digital marketing | Generation Z | Kazakhstan | Model for promoting educational services of the university | Promotion channels | Promotion of educational services | Hochschule | Higher education institution | Kasachstan | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Bildungspolitik | Education policy |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s13731-023-00355-3 [DOI] hdl:10419/290337 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Digital transformation of the promotion of educational services of Kazakhstani universities
Zarubina, Venera, (2024)
-
Higher Education Marketing Communications in the Digital Era
Camilleri, Mark Anthony, (2020)
-
In search of an effective model of university in Kazachstan
Kozhakhmetov, Assylbek, (2022)
- More ...
-
Digital transformation of the promotion of educational services of Kazakhstani universities
Zarubina, Venera, (2024)
- More ...