Digital user segmentation and privacy concerns
Year of publication: |
2011
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Authors: | Bughin, Jacques |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 13.2011/12, 2, p. 156-165
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Subject: | Digitalisierung | Digitization | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Datensicherheit | Data security |
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