Digitales Bewegtbild im Media-Mix : Grundlagen, Herausforderungen und Planungsbeispiele
Almudena Henkel, Jens Merheim
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Henkel, Almudena ; Merheim, Jens |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Werbeträger | Advertising media | Digitale Medien | Digital media |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XI, 49 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-31962-5 ; 3-658-31962-3 ; 978-3-658-31963-2 |
| Other identifiers: | 10.1007/978-3-658-31963-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293066