Digitalization-enabled evolution of customer value creation : an executive view in financial services
Ilkka Lähteenmäki, Satu Nätti, Saila Saraniemi
| Year of publication: |
2022
|
|---|---|
| Authors: | Lähteenmäki, Ilkka ; Nätti, Satu ; Saraniemi, Saila |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 504-517
|
| Subject: | Financial technology | FinTech | Microfoundations | Value creation | Finanzdienstleistung | Financial services | Betriebliche Wertschöpfung | Finanztechnologie | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271435