Digitalization in business : on the road to a sustainable world

José Manuel Guaita Martínez, Ph.D., Rosa Puertas Medina, Ph.D., editors

"In recent decades, all sectors of society and the economy have been forced to adapt to the continuous advances of the digital age. These new technologies are bringing about changes in how we communicate, work and even live, offering opportunities to face future challenges. The concept of digitalization is a fundamental part of the economic catharsis of the 21st century. The book presented here captures some aspects of this great transformation, revealing how digitalization impacts all levels of society and the economy. The need for innovation, the efficiency of its implementation, the effects on tourism and trade, its implementation in culture, and the possible gender gap associated with its development, are crucial elements analyzed in the chapters that make up this book. The results will provide evidence that decision-makers can use to achieve a homogeneous evolution of this great transformation, guaranteeing the success of the measures adopted"--

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Year of publication:	[2022]
Other Persons:	Guaita Martínez, José Manuel (ed.) ; Puertas Medina, Rosa (ed.)
Publisher:	New York : Nova Science Publishers
Subject:	Electronic Commerce \| E-commerce \| Digitalisierung \| Digitization \| EU-Staaten \| EU countries \| Innovationsmanagement \| Innovation management \| Geschlechterunterschiede \| Gender differences \| Tourismuswirtschaft \| Tourism industry \| Öffentliche Verwaltung \| Public administration \| Museum \| IT-gestütztes Marketing \| Computer-assisted marketing \| USA \| United States
Description of contents:	Table of Contents [gbv.de]
Published items:	11 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	vi, 352 Seiten Illustrationen
Series:	Business issues, competition and entrepreneurship
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Analysis of the efficiency of digitalization in European Union countries / José Manuel Guaita Martínez, and Rosa Puertas -- Digitalization in EU Companies : challenges and evolution / Juan J. Lull, Roberto Cervelló-Royo, Carlos Devece -- Digitalization through ICT innovation : analysis of the impact of factors on R&D investment decisions of technological companies / Inna Alexeeva Alexeev, and Cristina Mazas Pérez-Oleaga -- The key role of digitalization and European Clusters as innovation ecosystems, and their implication in the successful international promotion of the member companies in the strategic Chinese sectors : net-zero and smart cities, smart ports and smart factories / Beatriz Irún, Paloma Moya, Diego Monferrer, Miguel Ángel Moliner, and Enrique Bayonne -- Digitalization and its effect on gender gap in the technology job market / Luisa Marti, and Consuelo Calafat -- Women tech hub : supporting females to accelerate the digitalization of their start-ups in Georgia / Berrbizne Urzelai, Patricia Carracedo, Avtandili Mghebrishvili -- Blockchain applications in the digitization processes of the tourism sector / Juan F. Prados-Castillo, Eva R. Porras, and Jose María Martín Martín -- Social attitude towards P2P digital tourism platforms : is the long-term sustainability of mass tourism threatened? / María José Ruiz Martos, Francisco Javier Sáez Fernández -- The challenges of digitalization in public administration. Case study : customs as an example of digital transformation with the aim of facilitating trade / Sonia Iborra Gómez -- Museology 4.0. A new paradigm arises from the integration of digital strategies and metaverse in museums / Ana Martí Testón -- Digitalization and business in marketing strategies with purpose / Raquel Ayestarán.
ISBN:	979-8-88697-275-7 ; 979-8-88697-347-1
Source:	ECONIS - Online Catalogue of the ZBW

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