Digitalization of marketing as an innovation tool for customers’ evaluation
Nataliia Parkhomenko, Peter Starchon, Lucia Vilcekova, Frantisek Olsavsky
| Year of publication: |
2024
|
|---|---|
| Authors: | Parkhomenko, Nataliia ; Starchon, Peter ; Vilcekova, Lucia ; Olsavsky, Frantisek |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 15.2024, 1, p. 120-130
|
| Subject: | Online-Marketing | Internet marketing | Innovation | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Digitalisierung | Digitization |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2024.1-10 [DOI] hdl:11159/654481 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014577938