Digitization capability and the digitalization of business models in business-to-business firms : past, present, and future
Year of publication: |
2020
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Authors: | Ritter, Thomas ; Pedersen, Carsten Lund |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 180-190
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Subject: | Digitization | Digitalization | Business model | Business-to-business marketing | Geschäftsmodell | Digitalisierung | B-to-B-Marketing | Electronic Commerce | E-commerce |
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