Digitization of cultural heritage as a potential for increasing museum attendance in Central Serbia
Zoran Radosavljević, Tijana Ljubisavljević
Alternative title: | Digitalizacija kulturnog nasleđa kao potencijal za veću posetu muzeja u Centralnoj Srbiji |
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Year of publication: |
2019
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Authors: | Radosavljević, Zoran ; Ljubisavljević, Tijana |
Published in: |
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike. - Blace : Vysoka poslovna škola strukovnich studija Blace, ISSN 2406-2324, ZDB-ID 2872084-2. - Vol. 10.2019, 1, p. 53-67
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Subject: | cultural heritage | cultural institutions | digitization | integrated marketing communications | Serbien | Serbia | Kulturgüter | Cultural heritage | Museum | Kulturpolitik | Cultural policy | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Kultursektor | Cultural sector | Kulturökonomik | Cultural economics |
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