Dimensionen der Testmarktsimulation
Year of publication: |
1998
|
---|---|
Authors: | Erichson, Bernd |
Published in: |
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag. - Stuttgart : Schäffer-Poeschel, ISBN 3-7910-1276-2. - 1998, p. 115-149
|
Subject: | Marktforschung | Market research | Simulation | Theorie | Theory |
-
The destructive effect of complex analytics on innovativeness
Güçlü, Burçin, (2017)
-
Selected contributions to market-based management
Sarstedt, Marko, (2008)
-
Dealing with product similarity in conjoint simulations
Huber, Joel, (2003)
- More ...
-
Neuproduktprognose mittels Testmarktsimulation : praktische Anwendung und methodische Grundlagen
Erichson, Bernd, (1997)
-
Hammann, Peter, (1994)
-
Erichson, Bernd, (1975)
- More ...