Dimensions of Consumers’ Advertising Beliefs in India
Year of publication: |
2017
|
---|---|
Authors: | Singh, Raghbir ; Vij, Sandeep |
Publisher: |
[S.l.] : SSRN |
Subject: | Indien | India | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (23 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Indian Journal of Marketing, Vol. 41, No. 3, March 2011, 21-32 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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