Direct and indirect effects of customer financial condition in the acceptance of Islamic microfinance in a frontier market
Year of publication: |
2022
|
---|---|
Authors: | Umar, Umar Bello ; Abdulsalam Mas'ud ; Matazu, Sadisu Abdulazeez |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 9, p. 1940-1957
|
Subject: | Acceptance intention | Attitude | Customer financial condition | Islamic financial services marketing | Islamic marketing | Islamic markets | Perceived behavioral control | Selling to Islamic markets | Subjective norms | Islamisches Finanzsystem | Islamic finance | Islamische Staaten | Islamic countries | Islam | Konsumentenverhalten | Consumer behaviour | Marketing | Islamisch | Islamic | Finanzdienstleistung | Financial services | Marketingmanagement | Marketing management |
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