Direct and indirect effects of self-image congruence on brand loyalty
| Year of publication: |
2006
|
|---|---|
| Authors: | Kressmann, Frank ; Sirgy, M.Joseph ; Herrmann, Andreas ; Huber, Frank ; Huber, Stephanie ; Lee, Dong-Jin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 59.2006, 9, p. 955-964
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