Direct-consumer advertising and the demand for cholesterol-reducing drugs
John E. Calfee, Clifford Winston and Randolph Stempski
| Year of publication: |
2002
|
|---|---|
| Authors: | Calfee, John Edward ; Winston, Clifford ; Stempski, Randolph |
| Published in: |
The journal of law & economics. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0022-2186, ZDB-ID 218304-3. - Vol. 45.2002, 2,2, p. 673-690
|
| Subject: | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Nachfrage | Demand | Schätzung | Estimation | Werbewirkung | Advertising effects | USA | United States | 1995-2000 |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001780890