Direct Mailing Decisions for a Dutch Fundraiser
Year of publication: |
2002-12-02
|
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Authors: | Jonker, J-J. ; Piersma, N. ; Potharst, Potharst, R. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | Markov decision process | decision support system | direct marketing |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2002-111-LIS |
Classification: | M - Business Administration and Business Economics; Marketing; Accounting ; M11 - Production Management ; M31 - Marketing ; R4 - Transportation Systems |
Source: |
-
Direct Mailing Decisions for a Dutch Fundraiser
Jonker, J-J., (2002)
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Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments
Kaymak, Uzay, (2000)
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Neural Networks for Target Selection in Direct Marketing
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Direct Mailing Decisions for a Dutch Fundraiser
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Deriving Target Selection Rules from Endogenously Selected Samples
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