Direct marketers conduct record number of deals in '98 - The direct marketing industry saw a record number of strategic transactions last year, according to the recent annual study by a New York investment bank. Those deals were worth USD 29.4 billion
Year of publication:
1999
Published in:
Business marketing. - Chicago, Ill. : Crain Communications, ISSN 0745-5933, ZDB-ID 831682. - Vol. 84.1999, 4, p. 3