Direct Marketing Advertising: The Assents, the Dissents, and the Ambivalents
| Year of publication: |
1997
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|---|---|
| Authors: | Korgaonkar, Pradeep K. ; Karson, Eric J. ; Akaah, Ishmael |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 5, p. 41-56
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