Direct marketing for best-agers : in dialogue with challenging customers
Year of publication: |
2011
|
---|---|
Authors: | Parwoll, Moritz A. ; Wagner, Ralf |
Published in: |
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport. - Bad Honnef : K. H. Bock, ISBN 978-3-86796-050-2. - 2011, p. 19-40
|
Subject: | Direktmarketing | Direct marketing | Zielgruppe | Target group | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
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