Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
Year of publication: |
2003
|
---|---|
Authors: | Chiang, Wei-yu Kevin ; Chhajed, Dilip ; Hess, James D. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 49.2003, 1, p. 1-20
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | supply chain management | channels of distribution | internet/direct marketing | e-commerce | competitive strategy | game theory |
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