Direct marketing management
Mary Lou Roberts ; Paul D. Berger
| Year of publication: |
1989
|
|---|---|
| Authors: | Roberts, Mary Lou ; Berger, Paul D. |
| Publisher: |
Englewood Cliffs, NJ [u.a.] : Prentice-Hall |
| Subject: | Direktmarketing | Marketingmanagement |
| Extent: | XXII, 501 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-214784-X |
| Source: |
Persistent link: https://www.econbiz.de/10004066607