Direct-to-Consumer Advertising and Insurers’ Spending Control Mechanisms for Prescription Drugs
Year of publication: |
2014
|
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Authors: | Yarbrough, Courtney ; Bradford, W. David |
Publisher: |
[S.l.] : SSRN |
Subject: | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Gesundheitskosten | Health care costs |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 15, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2396606 [DOI] |
Classification: | I11 - Analysis of Health Care Markets ; D21 - Firm Behavior |
Source: | ECONIS - Online Catalogue of the ZBW |
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