Direct-to-Consumer Advertising in Pharmaceutical Markets
Authors: | Brekke, Kurt R ; Kuhn, Michael |
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Institutions: | Department of Economics and Related Studies, University of York |
Subject: | Advertising | Pharmaceuticals | Oligopoly |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | I11 - Analysis of Health Care Markets ; L13 - Oligopoly and Other Imperfect Markets ; L65 - Chemicals; Rubber; Drugs; Biotechnology ; M37 - Advertising |
Source: |
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Direct-to-Consumer Advertising in Pharmaceutical Markets
Brekke, Kurt R., (2003)
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Direct-to-Consumer Advertising in Pharmaceutical Markets
Brekke, Kurt Richard, (2021)
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Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R., (2005)
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Delegating Budgets when Agents Care About Autonomy
Kuhn, Michael,
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Low Quality Leadership in Vertically Differentiated Duopoly
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Reference Pricing of Pharmaceuticals
Brekke, Kurt R, (2005)
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