Direct-to-Consumer Advertising of Pharmaceuticals as a Matter of Corporate Social Responsibility?
Year of publication: |
2010
|
---|---|
Authors: | Pol, Pepijn ; Bakker, Frank |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 94.2010, 2, p. 211-224
|
Publisher: |
Springer |
Subject: | corporate social responsibility (CSR) | pharmaceutical industry | direct-to-consumer-advertising (DTCA) | consumer safety |
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