Direct-to-consumer marketing of predictive medical genetic tests : assessment of current practices and policy recommendations
Year of publication: |
2008
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Authors: | Liu, Yuping ; Pearson, Yvette E. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 27.2008, 2, p. 131-148
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Subject: | Gentechnik | Genetic engineering | Menschen | Humans | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Regulierung | Regulation | USA | United States |
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