Direct-to-consumer prescription drug advertising: Understanding its consequences
| Year of publication: |
2005
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|---|---|
| Authors: | Huh, Jisu ; Becker, Lee B. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 24.2005, 4, p. 441-466
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