DIRECTING THE MARKETING EFFORT. BY RAY L. WILLSMER. REVISED AND SLIGHTLY ABRIDGED ED. LONDON; SYDNEY: PAN BOOKS 1975. XI,414 S.
| Alternative title: | DIRECTING THE MARKETING EFFORT |
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| Year of publication: |
1975
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| Authors: | Willsmer, Ray L. |
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| Type of publication: | Book / Working Paper |
| ISBN: | 0-330-24125-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004755793