Direktverträge als Instrument des Business-to-Business-Marketings von forschenden Arzneimittelherstellern
Year of publication: |
2010
|
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Authors: | Renze-Westendorf, Martin |
Published in: |
Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres. - Wiesbaden : Gabler, ISBN 978-3-8349-2480-3. - 2010, p. 199-220
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Subject: | B-to-B-Marketing | Business-to-business marketing | Pharmaindustrie | Pharmaceutical industry | Pharmakologie | Pharmacology | Arzneimittelmarkt | Pharmaceutical market | Vertragsrecht | Contract law | Deutschland | Germany |
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