Direktwerbung im Marketing von Banken
von Eva-Maria Leibenger
| Year of publication: |
1991 ; 4. Aufl
|
|---|---|
| Authors: | Leibenger, Eva-Maria |
| Publisher: |
Augsburg : Förderges. Marketing an der Univ. Augsburg |
| Subject: | Bankmarketing | Bank marketing | Werbung | Advertising | Theorie | Theory | Deutschland | Germany | Bank | Direktwerbung |
| Extent: | LVII, 65 S graph. Darst 21 cm |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. 24 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Zugl.: Augsburg, Univ., Diplomarbeit, 1988 |
| Notes: | Literaturverz. S. XLIV - LVII |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013428605