Disabled persons as lead users for silver market customers
Pia Helminen
| Year of publication: |
2008
|
|---|---|
| Authors: | Helminen, Pia |
| Published in: |
The silver market phenomenon : business opportunities in an era of demographic change. - Berlin : Springer, ISBN 978-3-540-75330-8. - 2008, p. 85-102
|
| Subject: | Produktgestaltung | Product design | Ältere Menschen | Elderly people | Behinderte | Disabled persons | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Finnland | Finland |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003748514