Disaggregate market share response models
Year of publication: |
2002
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Authors: | Desarbo, Wayne S. ; Degeratu, Alexandru M. ; Ahearne, Michael J. ; Saxton, M.Kim |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 19.2002, 3, p. 253-266
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