Disciplined autonomy : how business analytics complements customer involvement for digital innovation
Year of publication: |
2022
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Authors: | Shi, Yunfei ; Cui, Tingru ; Liu, Fang |
Published in: |
The journal of strategic information systems : incorporating International Information Systems. - Amsterdam [u.a.] : Elsevier, ISSN 0963-8687, ZDB-ID 1099465-8. - Vol. 31.2022, 1, p. 1-13
|
Subject: | BA value realization | Business analytics culture | Business analytics skills | Complementarity | Customer involvement | Digital innovation | Digitalisierung | Digitization | Unternehmensanalyse | Business analysis | Innovation | Innovationsmanagement | Innovation management | Big Data | Big data | Management-Informationssystem | Management information system | Beziehungsmarketing | Relationship marketing |
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