Disciplined innovation : a case study of the Amazon Working Backwards approach to internal corporate venturing
Year of publication: |
2024
|
---|---|
Authors: | Ates, Aylin ; Suppayah, Kumuda |
Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 67.2024, 3, p. 23-33
|
Subject: | Amazon Working Backwards (AWB) | Innovation | Internal corporate venturing | Innovationsmanagement | Innovation management | Amazonasgebiet | Amazon region |
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