Disciplining the discipline : understanding postcolonial epistemic ideology in marketing
Year of publication: |
2009
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Authors: | Varman, Rohit ; Saha, Biswatosh |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 7/8, p. 811-824
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Subject: | Critical Management Studies | Critical management studies | Universitäre Forschung | University research | Betriebswirtschaftsstudium | Graduate business education | Marketing | Ideologie | Ideology | Westlich | Western | Kolonialismus | Colonialism | Indien | India |
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