Disclosures exposed : banner ad disclosure adherence to FTC guidance in the top 100 US web sites
Mariea G. Hoy and May O. Lwin
| Year of publication: |
2007
|
|---|---|
| Authors: | Hoy, Mariea G. ; Lwin, May O. |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 41.2007, 2, p. 285-325
|
| Subject: | Online-Marketing | Internet marketing | Unternehmenspublizität | Corporate disclosure | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003638238